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Parents don't manage routers.They manage families.

Families expectedone simple place

to protect the people they care about.

Verizon had Home.Verizon had Mobile.

butfamily management was
fragmented.

The challenge wasn't building
parental controls.

It was changing how we think
about family management.

It started with
one question.

Should we design around devices...

...or people?

Technology kept getting smarter.Managing families didn't.

My role wasn't just designing screens.

It was aligning Product, Engineering, and Design around a new foundation.

Building Verizon's Family
Management Platform

Parental Controls

Missions

Designing for families, not devices

Defining the family model wasn't just a UX decision. It established a shared foundation for future features and enabled discussions about expanding family management across Verizon products.

Product strategy

UX vision

End-to-end experience

Information architecture

Cross-functional alignment

Design system collaboration

Executive presentations

Every decision came back to five principles.

Profile VS Device Group

Profiles represent people, not hardware

Parents think about family members, not devices. Profiles form the foundation for managing multiple devices through one consistent experience.

People first.
Daily Limit VS Time Limits

Time management adapts to every family

Support both bedtime schedules and daily limits, giving parents flexibility without adding unnecessary complexity.

Adapt to every family.
User Intent VS Router Capability

Technology shouldn't define the experience

Different router capabilities were unified into one consistent experience, keeping advanced technology simple for parents.

Hide complexity.
Future-proof architecture

Build beyond today's release

Profiles, permissions, and device relationships were designed as reusable building blocks that enable future experiences.

Design for tomorrow.
Balance simplicity with flexibility

Balance simplicity with flexibility

Every decision balanced customer needs, technical constraints, and long-term scalability while keeping the experience approachable.

Simplicity scales.

Design Principles

Aligning the organization before designing the screens

Before designing the experience, we aligned on one question: How do we make connected devices work the way families think?

Customer NeedsUX StrategyProduct AlignmentPlatform ArchitectureExperience

Understand the customer

Combined research, behavioral data, and Smart Family insights to understand how parents manage connected lives.

Design around people

Parents think about their children—not routers or devices. The experience was designed around family members first.

Align product strategy

Partnered across Product, Engineering, and Design to align customer needs with business goals before defining features.

Build a flexible foundation

Established reusable models for profiles, permissions, and devices that support future experiences.

Design for continuous evolution

Designed the platform to evolve through customer feedback, usage insights, and future capabilities.

Think beyond launch

Created a foundation that naturally extended toward a unified Home + Mobile family experience.

A shared foundation turned individual features into one cohesive platform.

Key experiences.

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It shipped.

Q3 '25

Parental Controls launched on Verizon Home.

300k+

Legacy HNP customers migrated to the new platform.

4,400+

Early adopters joined without promotion.

I use device group to control my kid’s internet access. I wish there’s a way in Verizon Home to do parental controls other than just pause devices...
— Jordan M.

While building Home Parental Controls...

...a bigger opportunity became clear.

Beyond
parental controls

Home + Mobile

One Family. One Experience.

Wireless

Verizon Family

Monitor dependents’ call, text activity, location and get driving insights.

Wireless

Verizon Protect

Protect data, device, and identity. Take action against data breaches.

Home Internet

Verizon Home

Set up, manage, use and troubleshoot Verizon home internet service.

Why should parents manage Home and Wireless separately?

The project shipped.
The conversation had only begun.

Verizon family profile surrounded by a warm-to-cool gradient glow