Project Pegasus

ReimaginingVerizon Home.

We weren’t redesigning an app.We were redefining what Verizon means inside the modern home.

Project Pegasus was a strategic redesign proposal exploring how Verizon Home could evolve from a reactive network utility into an intelligent household platform for the next generation of connected homes.

Five Verizon Home concept screens showing the dashboard, devices, services, and assistant
The question

If the app works perfectly...Why does no one remember it?

The Verizon Home app wasn’t broken.It was invisible.

ReliableFunctionalStableMemorable

Customers opened the app only when something broke.Success meant nothing happened.

We asked ourselves

  1. Are we designing...

    a router app?or a household platform?

  2. Should we optimize...

    daily usage?or customer confidence?

  3. Should Verizon compete

    with Google Home?or do something that Google can’t?

Eventually, we realized...We were solving the wrong problem.

  1. 01 · Redefine the mission

    Protect, optimize, and future-proof your digital household.

    Network is abstract. Household is emotional. Future-proof gives us permission to educate and guide while protect and optimize align with Verizon’s strengths: trust, reliability, and scale.

    Manage your home network reframed as protect, optimize, and future-proof your household

  2. 02 · Shift from tool to advisor

    The app explains, guides, protects and anticipates.

    Verizon Home Assistant acts as a digital air-traffic controller, optimizing device priority so Wi-Fi never lags during an important moment.

    Home Assistant proactive recommendationWi-Fi automatically optimized notification

  3. 03 · Design for trust

    The best utility app is the one users don’t have to think about.

    High-trust proactive moments create the real app stickiness and build presence without dependency.

    1. 1
      We fixed something

      No action needed.

    2. 2
      Something’s unusual

      Do you want us to handle it?

    3. 3
      Pattern changed

      Here’s what we notice and why.

    Smart InsightsProactive Smart Insight example 1Proactive Smart Insight example 2Proactive Smart Insight example 3

  4. 04 · Compete where Verizon wins

    Don’t be the pilot. Be air traffic control.

    Accept the hard truth about smart home: win by coordinating devices, protection, automation, network reliability, and services across the household.

    Verizon household intelligence and connected service ecosystem

Four design beliefs

People don’t care about routers. They care whether home feels okay.Guide. Don’t overwhelm.
Trust beats engagement.Protect first. Configure second.

Reimagining Verizon Home

Strategy becomes experience.

Smart network hubSmart insightsServices and engagementDevice managementAI assistant

01 · Your smart network hub

The home dashboard

  1. 1
    Suit up

    Embracing branding.

  2. 2
    Hero intent

    Instant peace of mind.

  3. 3
    Shortcuts

    Low-friction navigation.

  4. 4
    Manage network

    Powerful Network Hub.

02 · Your proactive network advisor

Smart insights

  1. 1
    Proactive advice

    Useful before a problem becomes visible.

  2. 2
    High-trust moments

    No action needed.

03 · Unlocking the value of your home

Services & engagement

  1. 1
    Centralized services

    One place for features and support.

  2. 2
    Feature unlocking

    Reveal value at the right moment.

  3. 3
    Contextual triggers

    Right tool, right time.

  4. 4
    Build loyalty

    Be useful in the moment.

  5. 5
    Ecosystem bridge

    Connect Verizon products and services.

04 · Clarity at a glance

Device management

  1. 1
    Streamlined navigation

    Reduced cognitive load.

  2. 2
    Pinned devices

    Keep essentials on top.

  3. 3
    Combined status

    Health check plus connection status.

05 · The power-up for your home

Your go-to AI assistant

  1. 1
    Smart insights

    Suggestions based on current Wi-Fi status.

  2. 2
    Two-way conversation

    Beyond simple FAQs.

  3. 3
    Task automation

    Do-it-for-me functionality.

Home evolution

From Today

Today’s Verizon Home interfacesTomorrow’s reimagined Verizon Home interfaces

Great redesigns don’t begin with better interfaces.They begin with asking better questions.

Pegasus challenged our team to rethink Verizon Home—not as another utility app, but as a trusted operating layer for the connected household. While many ideas remained exploratory, the work established a strategic foundation for product positioning, customer trust, and long-term experience direction.